ZappFresh, a prominent direct-to-consumer (D2C) meat delivery startup, has announced its acquisition of Bengaluru-based Dr. Meat, an online chicken delivery startup. This strategic move marks ZappFresh’s entry into the burgeoning South Indian market and showcases its commitment to expanding its reach. With ambitious revenue targets and a focus on customer satisfaction, ZappFresh aims to solidify its position as a leading player in the online meat delivery industry.
Expanding Horizons in the South
ZappFresh’s acquisition of Dr. Meat is a significant step in its expansion strategy. The company expects to generate a revenue of Rs 70 crore within 12 months of launching in Bengaluru while aiming for a top-line figure of Rs 300 crore by the end of the financial year 2023-24. By venturing into the southern region of India, ZappFresh aims to tap into the growing demand for quality meat products and cater to the preferences of consumers in this market.
Deepanshu Manchanda, the Founder of ZappFresh, expressed his enthusiasm for the partnership, highlighting Dr. Meat’s alignment with ZappFresh’s core principles. The acquisition was driven by Dr. Meat’s impressive track record of achieving substantial scale without compromising profitability. This accomplishment resonated strongly with ZappFresh’s long-term vision.
Building Traction and Expanding Pin Codes
ZappFresh’s immediate focus is to build traction in the Bengaluru market. By expanding its reach to new pin codes, the company aims to strengthen its presence and establish itself as a trusted name in the region. With an emphasis on customer satisfaction and efficient operations, ZappFresh intends to capitalize on the opportunities offered by the dynamic meat delivery market in South India.
Future Prospects and Continued Growth
The recent acquisition of Dr. Meat is just the beginning of ZappFresh’s expansion plans. The company is actively exploring further strategic partnerships and acquisitions to fuel its growth trajectory. ZappFresh has already garnered support from reputable investors such as SIDBI VC, Dabur Family Office, Letsventure, Keritsu Forum, and prominent angels from the food and technology sectors.
Since its inception in 2015, ZappFresh has raised $7.9 million in funding, according to Crunchbase data. The company’s commitment to quality, wide product range including chicken, mutton, seafood, ready-to-cook, and ready-to-eat meat products, and efficient delivery services have helped it establish a loyal customer base of over 3 lakh in the NCR region.
Conclusion
As the online meat delivery market in India continues to witness substantial growth, ZappFresh’s acquisition of Dr. Meat signifies its determination to stay ahead in the industry. With millennials increasingly embracing online meat purchasing and the accelerated adoption of digital channels post-Covid, the market is projected to reach $3 billion by 2026, as per market research firm Ken Research. ZappFresh’s expansion into the south Indian market aligns perfectly with this trend and positions the company for further success. With its strategic acquisitions, customer-centric approach, and strong investor backing, ZappFresh is poised to become a dominant force in the online meat delivery space.
