Sajnibysakshi: The Journey of a Delhi-based Imitation Jewellery Brand


Sajnibysakshi, a Delhi-based brand, has emerged as a shining star in the world of imitation jewellery since its inception in 2020. Founded by Sakshi Gupta Arora, this local brand has garnered attention by offering a wide variety of handcrafted articles, including American diamonds, kundan polki, gemstones, and silver oxidised pieces. With an unwavering commitment to supporting the “vocal for local” movement, Sajnibysakshi has succeeded in attracting a dedicated customer base worldwide. Let’s delve into the remarkable journey of this brand and the challenges its founder faced along the way.

@sajinibysakshi’s Founder Sakshi Gupta Arora

Supporting “Vocal for Local”

Sajnibysakshi takes great pride in aligning with the “vocal for local” movement, epitomizing the brand’s integrity and dedication to supporting local artisans. Each exquisite piece of jewellery is meticulously handcrafted with love by skilled artisans, ensuring customers receive products of the highest quality. By championing local craftsmanship, Sajnibysakshi not only preserves traditional art forms but also empowers local communities.

Overcoming Challenges and Building a Strong Community 

The initial days of Sajnibysakshi were not without their share of hurdles. Intense competition and the struggle to find customers posed significant challenges for the brand. However, founder Sakshi Gupta Arora and her team were determined to provide unparalleled quality, setting them apart from other brands. Through their unwavering dedication and relentless efforts, they gradually gained the trust of customers and built a strong and loyal community. Today, the Brand proudly boasts over 500 loyal customers worldwide who trust and support the brand unconditionally.

Strategies for Success

Sajnibysakshi has implemented a range of strategies to ensure continued success and growth. One of the core principles of the brand is never compromising on quality. This commitment, combined with providing exceptional after-sales experiences and effectively handling customer queries, has helped Sajnibysakshi establish a reputation for excellent customer service. Moreover, the brand offers a diverse range of products catering to various budget ranges, ensuring accessibility for all. Additionally, Sajnibysakshi focuses on promoting the brand name, building goodwill, and enhancing packaging, which has played a pivotal role in attracting new customers and fostering brand loyalty.

Jewellery by Sanjibysakhi

Inspiration and Motivation

Sakshi Gupta Arora draws immense inspiration from her father, Mr. Manoj Kumar Gupta, who instilled in her the values of working with a positive mindset, patience, and determination. Her mother, husband, and sister have also been pillars of support, encouraging her to overcome challenges and excel in her field. With their guidance and unwavering belief in her abilities, Sakshi has propelled Sajnibysakshi to great heights, transforming it into a brand that shines brightly amidst a competitive market.

Zero Investment, Driven by Knowledge

Sajnibysakshi’s remarkable journey began with zero investment, driven solely by Sakshi Gupta Arora’s vast knowledge and entrepreneurial spirit. Leveraging her networking skills, Sakshi collaborated with vendors and jewellery makers to curate the best pieces for her customers. By harnessing the power of social media, particularly Instagram, Sajnibysakshi rapidly expanded its reach, creating a dedicated following of over 10,000 individuals. This digital presence, coupled with Sakshi’s astute business acumen, has been instrumental in propelling the brand forward, attracting customers from around the globe.


Sajnibysakshi’s ascent as a prominent imitation jewellery brand is a testament to the founder’s unwavering passion, perseverance, and commitment to quality. Overcoming challenges and building a loyal customer base, Sakshi Gupta Arora has established a thriving business that shines brightly in the competitive market. With its exquisite handcrafted creations and steadfast dedication to supporting local artisans, Sajnibysakshi continues to spread its sparkle worldwide, inviting customers to discover their perfect piece of jewellery at their doorsteps.