How to Start a soda shop in India

how to start a soda shop in India

In this article, we will explore opportunities and step by step to set up a soda shop known as a fountain soda. If you want to start a small business with a fun and unique twist, starting a fountain soda shop might be a perfect idea. Fountain soda shops are a nostalgic and fun way to enjoy a sweet treat, and they can be a great way to build a community around your business. In this article, we’ll explore the steps you need to take to start a fountain soda shop in India.

Step 1: Conduct Market Research

Before starting any business, it’s important to conduct market research to understand the demand for your product or service. In the case of a fountain soda shop, you’ll want to identify the target audience for your product and determine the demand for fountain soda in your area. You can do this by conducting surveys, focus groups, or by looking at existing data and market trends.

According to a report by, the Indian soft drink market is expected to grow at a CAGR of 11.7% during the period of 2021-2026. This indicates a growing demand for soft drinks in India, including fountain soda. Additionally, a report by Statista shows that carbonated soft drinks are the most consumed soft drink category in India, with a consumption volume of over 23 billion litres in 2020.

Step 2: Choose a Location

Location is key when it comes to starting a fountain soda shop. You’ll want to choose a location that gets plenty of foot traffic, such as a busy shopping centre or a popular downtown area. You’ll also want to consider factors like parking and accessibility, as well as any zoning regulations in your area.

In India, it’s important to note that there are specific laws and regulations related to food and beverage businesses. The Food Safety and Standards Authority of India (FSSAI) is the regulatory body that governs the food and beverage industry in India. You’ll need to obtain the necessary licenses and permits from the FSSAI before starting your fountain soda shop.

Step 3: Develop a Business Plan

Developing a solid business plan is crucial to the success of any business. Your business plan should include details about your target market, your competition, your pricing strategy, and your marketing plan. Consider researching successful fountain soda shops in your area or in other cities to get ideas for what works and what doesn’t.

Your business plan should also include financial projections, including the costs associated with starting and running your business, as well as your expected revenue and profit margins.

Step 4: Invest in Equipment

To start a fountain soda shop, you’ll need to invest in equipment such as soda dispensers, refrigerators, ice makers, and other supplies. It’s important to choose high-quality equipment that is durable and efficient, as this will save you money in the long run.

In India, there are several suppliers that specialize in restaurant and food service equipment. Some popular options include AliExpress, Alibaba, and TradeIndia.

Step 5: Create a Menu

Your menu is one of the most important aspects of your fountain soda shop. You’ll want to offer a variety of options, including classic sodas, ice cream floats, and other sweet treats. Consider offering unique and seasonal options to keep customers coming back.

In India, you could consider incorporating local flavours and ingredients into your menu to make your fountain soda shop stand out. For example, you could offer a masala soda or a rose-flavoured soda.

soda with different flavours
Soda flavours

Step 6: Market Your Business

Once you’ve set up your fountain soda shop, it’s important to market it effectively to attract customers. You could consider using social media platforms like Facebook and Instagram to promote your business and showcase your menu. You could also consider offering discounts or promotions to attract new customers.

Additionally, participating in local events and festivals can be a great way to get your business in front of potential customers. You could also consider partnering with other local businesses to cross-promote each other’s products or services.

Starting a fountain soda shop in India can be a fun and exciting business venture. By conducting market research, choosing a prime location, developing a solid business plan, investing in high-quality equipment, creating a menu that appeals to your target market, and marketing your business effectively, you can set yourself up for success in this growing market. Remember to also comply with all the necessary regulations and obtain the required licenses and permits from the FSSAI before starting your business. Good luck!

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