Harsh Hari Modi’s Journey: Building Mulmul and Embracing Entrepreneurship

mulmul founder

Embarking on the entrepreneurial path takes passion, determination, and a vision to create something unique. Harsh Hari Modi, the founder of Mulmul, a thriving textile business, exemplifies these qualities. Inspired by his family’s legacy in the textile industry and the untapped potential of the Indian market, Harsh ventured into the world of entrepreneurship. Through strategic planning, perseverance, and embracing technology, Harsh overcame challenges, scaled his business, and built a loyal customer base. In this article, we delve into Harsh’s entrepreneurial journey, the obstacles he faced, and the strategies he employed to achieve success.

From Legacy to Entrepreneurship:

With a family deeply rooted in the textile business, Harsh Modi’s journey as an entrepreneur was guided by his exposure to the industry. Leveraging his family’s expertise in providing embroideries and laces to international companies like Zara and H&M, Harsh recognized the potential for growth in the Indian market. Motivated by the rise of e-commerce, he seized the opportunity to establish his own label, Mulmul.

Overcoming Challenges:

Starting a business inevitably presents numerous challenges. Harsh Modi faced a significant obstacle in the prevailing perception that products priced above a certain threshold could not be sold online and at scale in India. To shatter this misconception, Harsh positioned Mulmul as a pioneer, challenging the status quo. By emphasizing the value and quality of their products, Harsh aimed to alter customer mindsets. Mulmul’s commitment to using only the finest raw materials and fabrics helped differentiate the brand from competitors and build trust among customers. Professional photoshoots, influencer marketing, and well-crafted campaigns further conveyed the essence and details of Mulmul’s offerings.

Maintaining Work-Life Balance:

Harsh Modi understands the importance of maintaining a healthy work-life balance. To achieve this equilibrium, he emphasizes proper scheduling and time management. Starting his day early, Harsh plans his week meticulously, allocating specific hours for various tasks. By batching similar tasks together and avoiding multitasking, he maximizes efficiency and focus. Designating a dedicated office space within his home allows him to mentally switch between work and personal life, promoting enhanced productivity during working hours and ensuring time for personal well-being and relationships. Delegating responsibilities to his capable team enables Harsh to concentrate on strategic aspects of the business.

Learning from Experience:

Reflecting on his entrepreneurial journey, Harsh Modi highlights the importance of learning certain skills earlier. Specifically, he believes that mastering the ability to map and analyze team performance in terms of metrics and key performance indicators (KPIs) would have been beneficial. Understanding and tracking these metrics objectively provide valuable insights into a business’s progress and success.

Bouncing Back from Setbacks:

Even successful entrepreneurs face setbacks and failures. Harsh Modi recounts an instance when they launched a product category based on a consultant’s suggestion without piloting the product. This experience taught him the importance of implementing a pilot phase to validate new products. Gathering real-world data, incorporating customer feedback, and making refinements before committing to larger volumes minimize risks and enhance the chances of success.

Strategies for Growth and Scaling:

Harsh Modi credits the growth and scale of Mulmul to the expertise of his team members. Building a team of professionals in their respective fields, aligning their goals with the company’s mission, and providing the right environment and guidance have been instrumental in Mulmul’s success. Additionally, having a clear mission and measurable objectives enables the team to work cohesively and strive toward the same goal.

Staying Motivated in Challenging Times:

During challenging periods, Harsh Modi maintains motivation and resilience by recognizing that both successes and failures are part of the entrepreneurial journey. He emphasizes the cyclical nature of life and business, avoiding attachment to temporary outcomes. Focusing on the purpose behind his work and the impact he aspires to make helps him overcome obstacles and maintain a balanced perspective.

The Role of Technology in Mulmul’s Success:

As an e-commerce company, Mulmul understands the significance of incorporating technology into its operations. From production to manufacturing and retailing, technology has enhanced productivity, streamlined processes, and opened new opportunities for growth. By embracing technology, Mulmul has been able to serve its customers more effectively.

Advice for Aspiring Entrepreneurs:

Harsh Modi shares valuable advice for aspiring entrepreneurs. Firstly, identifying the purpose and motivation behind starting a business is crucial. This understanding guides decision-making and fosters focus during challenging times. Secondly, incorporating strong ethical values from the outset, such as integrity, transparency, and honesty, builds trust and credibility, essential for long-term success. Lastly, he emphasizes the importance of consistency in making efforts in the right direction.


Harsh Modi’s entrepreneurial journey with Mulmul is an inspiration for aspiring business owners. Overcoming challenges, leveraging technology, and prioritizing work-life balance, Harsh has successfully established a brand that resonates with customers. Through his experiences, he offers valuable insights into the mindset, strategies, and principles that contribute to entrepreneurial success. Mulmul’s achievements and the love received from customers are a testament to Harsh Modi’s unwavering dedication. With his message of consistency in focused efforts, he encourages others to embark on their own entrepreneurial endeavours.